Image Optimization for SEO – Best Practices

Quality content is the key to the success of SEO. Content not only means text content. Photos must be an integral part of your content policy. Sometimes individual photos can be more effective than 1000 words of your blog post. It also helps you to improve your blog posting and performance.

Images, images, videos and all other multimedia content on your website will help you increase the user experience on your website and allow visitors to continue on your site for a longer period of time, helping to reduce the rate.

Not only do you add images to your content, but you should also optimize these images for better SEO performance. Optimizing images must be one important factor in your SEO process on the page.

If you are using images in your content, there are many factors considered to be related to SEO.


Using images does not mean that you should fill in content with lots of images. You should use it only when required and you should also use images that are more appropriate for your content.

The location of the images is another important factor. It should be placed in the appropriate location in your content according to your textual content.

Use Original Images

Origin always helps improve your user profile and power. Using original images will be useful for improving your SEO performance. You can create original images with a graphic designer or you can take your own photos with a quality camera. That is why the top White Hat SEO company employ talented graphic designers to create good graphics.

If you are not able to hire an interior graphic designer or if you run out of time, you can always use high-quality images from the web. But an important factor to consider is that it should be copyright-free.

There are many tools to get free images of copyright free of charge. Most popular are Unsplash, Flicker, Freeimages.

Image Size

Images are the main sources for shrinking the speed of your website. And page speed is an important part of your SEO performance. So, be careful about using images without compromising your page.

It should not affect your image quality, you should be properly balanced. You can accomplish this by reducing file size by compression. You can use tools like Photoshop for compression.

File Name

Search engine browsers are visually impaired, which can even interfere with 5000 words, but it can not interfere with one image and what the image is about. That is why using rich domain name files for your photos is an important part of image optimization.

Google bots and other search engine nations can read the image title of the image, and if it is named with your keyword, it signals the search engine about the image, and then helps your SEO performance.

For example, if your photo is related to selling sports shoes, rather than using the filename as "IMG_89868" you can use it as "Black_Tennis_Shoes".

All text

Similar to the filename, search engines can read the Alt text of the images. All text is known as "Aleternative Text," an HTML feature used to describe the content of images.

You should use Alt text that is relevant for your photos and it should be clear and descriptive. You can use the target keyword in the Alt text but be careful about password filling.

If you're not focusing on optimization, you'll lose a lot of opportunity to improve your SEO performance. You can use the above best practices in your optimization process on the page.


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